There are some interesting results pointed out by comScore’s latest report on U.K. users internet activities in May. Two interesting points actually – 9 out of ten U.K. Internet users have accessed a social networking site at least once and Facebook as the the most visited social networking site.According to the comScore report 29.4 million U.K. users have accessed at least one social networking site in May. This amounts to 80% of the total U.K. online population. Of this number of U.K. users 89% of the them belongs to the 25-34 year old age group, while 86% belongs to the 15-24 year old age group. While social networking activities were relatively low from the older age group. But what is more interesting is the fact that more older people have visited a social networking site than those who visited business, finance, travel and technology site. So, it only goes to show that this age group are more so into social networking rather than doing their business transactions online.
In terms of usage time, the report showed that those belonging to the 15-24 and 25-34 years old average around 5.4 hours online doing their social networking activities. While those age 55 and older spent only around 3.7 hours per month online.
Despite the growing popularity of social networking sites, social networking is is only the second most popular online activity in the U.K., the most popular being Instant Messaging.
In a related note, the comScore report also showed that Facebook is still the top social networking site in the U.K. getting 23.9 million visitors in May. Bebo came second with 8.5 million visitors. Windows Live Profile and MySpace follows with 6.9 million visitors and 6.5 million visitors respectively. While Twitter, despite growing by 3,000 percent from the past year was ranked as the number 5 social networking site with 2.7 million visitors in May 2009.