If you are involved in online marketing, you might be wondering why some of you online ads are not effectively pulling users to your product site.Online advertising may not be an effective tool anymore. Well at least according to this study by ARAnet which says that brand mentions are making users to take action rather than reading online ads, email offers, sponsored search engine links, and banner/pop up ads.
Specific results of the ARAnet study reveals that 51% of respondents are somewhat/most likely to read or take action when they read about product mentions on regular articles (blog posts?) which users read from sites they follow regularly. Users also prefer product advertisements which are written like an ordinary online article.
Although the study did not mention the specific type of articles, this could be in the form of blog posts, right? I mean, how many of us click on links provided by our favorite bloggers who write about something new online? And we all know that some famous and widely read blogs do some paid product reviews.
Going deeper into demographics, the study showed that younger users are the most likely to respond to this form of product advertisements than the matured users. Specifically, these users are in the 18-34 age range.
Interestingly, pop-up ads continue to be least favored form of online advertisers among the respondents of the study. And good news for email marketers and paid search ads workers, these forms of online ads still managed to elicit favorable actions among users.
So, how are you doing your online product marketing? Still stuck with email marketing? paid search engine ads? or pop-up ads? Are these forms of online advertising still effective for your products?