Daily Bits

marketing

How to Set Up an Antique Business

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Did you know that there is a serious market for antiques? In fact, people are willing to spend decent money on vintage items and collectibles ranging from furniture and coins to jewelry and paintings. Like any business venture, it will take time and effort to build an inventory and find a target audience interested in purchasing on a regular basis, but in the end, just one sale could be worth the investment. If you’re interested in starting an antique store (online or brick and mortar), here are some things you’ll need to know.  [Read more…] about How to Set Up an Antique Business

How to Get Better at Brand Strategy

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You don’t have to be a business owner for a brand strategy to be important. You can be a hairstylist, a bartender, a software developer, or any other employee trying to advance your career; brand strategy is an important piece of the puzzle. Your personal brand is what keeps clients coming back, attracts new customers, builds job security, and turns you into a resource that companies like to cultivate.  [Read more…] about How to Get Better at Brand Strategy

4 Perks Of Incorporating Technology Into Your Business

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Technology has made its way into the workplace as a revolutionary upgrade to the way that we once used to do things. Businesses rely on technology in a variety of ways, from sending updates to clients from carrying out simple daily tasks.   

If you haven’t yet started embracing technology in your workplace, then it’s time that you start.  Here are just a few of the perks that you can expect from doing so. 

Increased Productivity 

When your workload starts to pile up, it can be difficult to keep up with all of it. Doing everything manually can start to make you feel like you can’t manage it all at once. When you are overwhelmed, it’s hard to keep up with your to-do list, let alone keep a cool head on your shoulders.  

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Just How Important is Digital Marketing? Your Business Will Fail Without It

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You already know that marketing is one of the critical pieces of a successful business. But what about digital marketing? Depending on what industry you were in and how long you’ve been apart of it, you may not recognize the importance of the shift over to digital means. The status quo in the past would have pushed you toward print media or television ads, for example. The trouble is that these types of campaigns have largely been overruled by digital means.

So what exactly do we mean by this? How can you fit digital marketing into your current strategies to ensure your business is competitive? First, it is critical that you have an appropriate SEO design baked into your marketing. Then, it’s essential to utilize marketing agency expertise. And unless your business already has a top-notch marketing department, you should rent the pros. And then, you should use social media best practices every hour of every day. Good social media use can make or break your company’s marketing efforts.  

[Read more…] about Just How Important is Digital Marketing? Your Business Will Fail Without It