Do you remember Cellino & Barnes? Even if you’re not from New York, the advertisements for this legendary personal injury firm had such reach as to inspire an SNL sketch, a COVID-19 handwashing challenge, and much more – and that’s not the only distinctive element of the firm. Rather, their jingle was symptomatic of a major shift in the legal profession: an emphasis on marketing. And though the duo borrowed their practice from a leading Louisiana lawyer, Cellino & Barnes truly mastered the art of legal marketing, a rule that essentially says, “find out how much your biggest competitor is spending on ads and double it.” [Read more…] about Maximize Your Marketing: Why Law Firms Need Bigger Promotion Budgets
