One of the biggest content writing challenges is finding a way to create content that is both optimized for search engines and is also engaging enough for people to want to read it. It is more of an art than a science. The best way to approach content writing, however, is to always write for people first. Ordinarily, if you have created high-quality and intriguing content that appeals to people, you will already satisfy the search engine’s requirements. The next key element is in fact keywords. Good content writing requires a very thorough keyword research strategy and the ability of a talented writer to be able to naturally incorporate these strategically-chosen keywords into the content. [Read more…] about The Art to Writing Excellent Web Content
content marketing
Top 9 Sites from 2013
The internet is a wonderful medium, one that has allowed us to be smarter, more informed, more involved, and lazier than ever. Billions of people worldwide are able to enjoy the internet on a daily basis, and as such, new sites are sprouting up constantly. Every so often, however, there is a site that will present something so unique and different that millions of people will want to enjoy it, causing it to spread across the web going “viral.” This year there were a number of sites that have caught national attention in the United States, whether for good or bad (we’re looking at you, Obamacare). Here are are 10 of the most popular sites of 2013. [Read more…] about Top 9 Sites from 2013
6 Reasons Every Company Should Use Content Marketing
The world of marketing is constantly changing and evolving. Practices that were common place five or ten years ago are now outdated. In the past several years, a trend has emerged that has revolutionized the way companies connect with consumers. A recent survey shows that 78% of Chief Marketing Officers now believe that future of marketing lies in content marketing.
Content marketing is the creation of valuable content for the purpose of attracting consumers to a product or service. The content may be about the product itself, or related issues that will help the customer catch the vision of the company. Content marketing is most commonly found on company blogs, social media, videos and other mediums. The following are 6 reasons your company should be involved in content marketing. Some of the most common forms of content of content marketing are infographics, video, memes, interactive graphics, and more. [Read more…] about 6 Reasons Every Company Should Use Content Marketing