You’ve probably heard all about web analytics before. Even the newest kid on the Internet block would have heard at least a little bit about Google Analytics and other similar tools that are “supposed” to help you improve your presence online. Even better, analytic platforms are supposed to be able to help you gain new customers and keep old ones.
If you’re a seasoned online pro, then you need no convincing about the usefulness of web analytics. What you might want, though, is an alternative to what you are using right now. If you’re relatively new to the game, then you’ll want a quick, but practical introduction to your options. Whichever group you belong to, this post has something for you. [Read more…] about Why You Should Care About Web Analytics