So last week Facebook won a rather “vague” patent for news feeds. Now, it’s Google’s turn. This time it’s a patent for location based-advertising which if compared with Facebook’s patent is very clear as to what intention Google will use this patent for.
Actually, Google may have set the pattern already when it acquired mobile ad company – AdMob. It is clear that Google wants to dominate the mobile advertising market, what with the recent launch of its Google branded phone, the Nexus One. AdSense on the other hand have implemented mobile ad serving a long time ago.
And now this patent for location in an advertising system, which is actually the emerging business model for most consumer-facing location startups today.
We must also consider Google’s long-standing priority over location-enabled search. In fact, just last week a location filtering option for search was rolled out by Google.
Interestingly, this development has to come amidst the proliferation of location-based mobile applications such FourSquare, Gowalla, Yelp and even Google’s own Buzz in its mobile version. [Read more…] about Google Gets Patent for Location-Based Advertising