Live curious. That’s what National Geographic kept telling me all day yesterday when the TV was on to serve as background noise. One practical application of that piece of advice is this: take a look at what people have been searching for the most in the past 11 months. I guess the guys at Google have been watching Nat Geo as well!
So they just released Zeitgeist 2010, which showcases the most popular searches in the past year.
Search – that is such a cold term that does not convey much emotion. If you think about it, though, what people from all over the world search for is indicative of what is happening in real life. Indeed, a line from the blog post yesterday says it all: “…most popular and fastest rising queries from the year to capture the joys, sorrows and curiosity that many of us felt—capturing the spirit of 2010.”
Call me sentimental, but I find 2010 to be one of those years that one doesn’t just put in the memory shelves to gather dust. Watch the video below, and most likely, you will experience similar emotions. Oh, and is it just me, or did Google try uber hard to include its vast array of services in the video? (I wouldn’t be surprised if advertising was part of their agenda.)
There is also a dedicated site for Zeitgeist 2010, wherein users can interactively discover more about the searches that shaped 2010 (or searches that were shaped by 2010, depends on how you want to look at it).
Google’s right. As we near the end of the year, one can’t help but wonder what 2011 will bring. I don’t know about you, but I feel optimistic. 🙂