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Leading 2014 Marketing Automation Tools

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Success with inbound marketing is putting marketing automation tools in the spotlight. Of all the actions that the tools can complete, lead nurturing remains at the top of the list when it comes to what business owners expect from marketing automation tools. Lead nurturing considers the fact that it generally takes several efforts before potential customers purchase a company’s products or services. Between an initial introduction and actual purchase date, business leaders and members of their sales teams have to maintain regular communications with prospects.

Marketing automation tools saving business sales

If they don’t, they could not only lose a single sale; they could lose a customer forever. Because one prospect generally knows 10 or more people, the loss could prove costly, especially if prospects tell their contacts (think social media) about a negative experience they had with the company. Marketing automation tools are eliminating the need for sales teams to pick up the telephone and call prospects several times a month, giving sales teams the chance to diversify how they maintain communications with prospects. Yet, lead nurturing isn’t the only reason businesses are using marketing automation tools.

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5 Must-Have Android Accessories

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It’s looking like 2014 will be a great year for Android. The newest HTC One phone is scheduled to launch before the spring; according to PocketLint, the HTC One M8 model will include “a 2.3GHz Qualcomm Snapdragon 800 chipset, a 5-inch 1920 x 1080 pixel resolution display and Android 4.4 KitKat with Sense 6.0.” Samsung will also be introducing a few new Galaxy phones, including the appropriately-named Samsung Galaxy Round, a curved phone designed to fit the contours of the hand.

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If you’re planning to pick up one of these new Android smartphones, or simply to kit out the HTC or Samsung phone you already have, here are five of the top must-have Android accessories: [Read more…] about 5 Must-Have Android Accessories

Why You Should Treat Your Online Gigs as a Real Business

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The impact of the freelance economy cannot be ignored. I think that’s not even a point of discussion at this point. Freelancers, and not only in the United States, are growing exponentially. The question is, do all online freelancers treat their activities as a real business, or are they just hopping from one gig to another without really thinking about “real” business concerns?

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In countries where earnings and taxation are heavily monitored, this is perhaps not too much of a deal. In some other countries, though, freelancers get away with “playing business” without really making sure they have got the business aspects down pat. But did you know you can avail of special benefits like Dealstruck loans for small business if you register your activities as such?

So if you’re thinking if it really matters if you treat your online gigs as a real business, you might want to take some time to consider it. Here are some reasons you should. [Read more…] about Why You Should Treat Your Online Gigs as a Real Business

Google’s Nest Acquisition: How Will Your Privacy Be Affected by the Internet of Things?

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In the era of tech giants, privacy has almost become a luxury. This is because people are virtually connected to their computers or the Internet at all times. This has made social theorists quite concerned about the phenomenon known as the Internet of Things (IoT).

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IoT Defined

The Internet of Things is a term coined by Kevin Ashton during a 1999 supply-chain management presentation at Proctor & Gamble. For Ashton, IoT meant that the benefit of computers and the Internet can only come from the documentation of actions. Everything a person writes, clicks, downloads, consumes, uses, searches, and views on the Internet becomes not only a data profile on that person’s behavior, but data that constitutes the space of the Internet. The goal then is to document this data more and more fully, in the hope to be able to obtain a complete picture and scope for businesses to increase their efficiency and effectiveness toward consumers. [Read more…] about Google’s Nest Acquisition: How Will Your Privacy Be Affected by the Internet of Things?

Keys to Improving Cell Phone Battery life

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10 Ways To Improve Cellphone Battery Life

You look down at your cellphone and realize that you are already below a 20 percent charge. The phone may have just been charged, but there are several reasons for reduced battery life. From browsing the Web to streaming a movie, your cellphone’s charge is greatly improved with a few small changes to everyday habits.

battery life

Turn Off Running Apps

Although you aren’t currently using an app, it could still be running in the background, similar to a minimized window on a computer. Access the hidden apps through double-tapping the Home button on iOS phones, for example, and slide the apps into a closed state. Your phone’s battery will make a strong recovery. [Read more…] about Keys to Improving Cell Phone Battery life