Another day I was chatting with my dad about the technological shifts that we are experiencing right now. One of them is the shift from print media towards the digital one. PC Magazine was the first to close the doors of its print publication, in favor of an electronic version of the magazine, starting in January 2009. How fast will the other print publications follow?
My dad is pretty conservative on his estimates, and he said that for at least 20 years ahead we will still see print newspapers and magazines around. I am more aggressive, I said that before 10 years (that is by the end of 2018) the New York Times will already be offering only a digital version of its newspaper.
Maybe we are both right, because the New York Times is not your average newspaper. It’s audience is probably the most tech-savvy one around the world (as far as newspapers are concerned), and they also enjoy a high purchasing power. That means that those readers would be likely to be among the first in line to adopt electronic readers, e-paper and other digital devices that will substitute the print format.
So it is possible that by the time that the New York Times shifts towards a digital format, other newspapers from around the world, and even the smaller publications from around the United States, will still be forced to use a print version.
Anyway the bet is placed. Do you think that by 2018 the New York Times will already have a digital newspaper only?