The combination of various marketing automation tools provides a comprehensive solution for marketing and sales in a business. These tools provide a high degree of automation and are highly effective in obtaining and moving leads through the sales cycle. However, the business has to make the optimum use of this technology to achieve the best results.
Marketing automation tools are able to automate largely many important tasks, which are quite labor intensive. The automation process usually comprises of building targeted lists, identifying quality leads, executing email-marketing campaigns, measuring behavior of leads, segmenting leads according to scores and activity, routing best leads to CRM, nurturing warm leads, and analyzing the marketing and sales performance along with ROI.
Every step of the process is handled by various tools to achieve automation and for achieving the best results. Some of the common tools you are likely to find in all systems are for the following purposes.
Email Marketing
This tool will help in designing effective emails that prompts customers to complete the required action. The company can use the tool for sending series of emails through auto responders, or use it to send single mail for special promotions. The program is also designed to track and record readership, keep spam score, and track responses. This reporting helps in tweaking the messages to achieve the best possible result and avoiding spam.
Building Campaigns
Taking everything into context of various leads and building campaigns can be a daunting task if done manually. However, marketing automation can help to build campaigns in a few easy steps, by categorizing leads, assigning various campaigns to the different leads, and setting of goals for different campaigns. The tool will also help in building individual campaigns and tweaking the parameters as required.
Forms and Landing Pages
Marketing automation tools can help in designing forms for capturing leads and landing pages for converting leads. Publishing these pages with the right SEO becomes very easy across various channels.
Monitoring Activity of Website and Landing Pages
Smarter marketing decisions can be taken when one is able to monitor and track activities of visitors. Tools not only help to monitor activities but also generate reports and analytics to help in the decision process.
Using Social Media
Social media is a powerful channel for lead generation and for achieving other marketing goals. Tools can help in creating content for social media websites, which can help in promoting and capturing leads. You can schedule tweets and posts, monitor feeds, and manage content in a much better way.
Reports and Analytics
In any marketing campaign or sales initiative, it is important to know what works and what is ineffective. Automation tools can generate reports on all activities and analyze the data according to set parameters. Whether it is the click through rate, real time campaign outcomes, or the popularity of specific content on social media, everything can be tracked and analyzed. With reports and analytics, adjustments can be made on the go to maximize ROI.
If you are looking for highly effective set of marketing automation tools, then contact salesfusion now.
This article was written by Carson Greene, a specialist in business to business marketing automation. Follow Salesfusion via Facebook at https://www.facebook.com/SalesFUSION to get marketing tips and tricks.