The fashion industry is fascinating from a visual and productive standpoint, but a lot of the eventual intrigue comes from the clever use of marketing metrics. That holds true for most industries – that the numbers drive the output – but you would think that something like fashion, with its artistic bent, may be different.
However, this is not the case, as evidenced by the following five ways that you can follow the fashion data trail backwards, in turn finding out how close analysis leads the professional discourse along.
Check Out Their Stocks
When you look up the stocks of fashion companies, all you see are numbers and trends. You do not see colors, sizes, and textures. You simply see the aggregate input and output in terms of time and money. And that is where the data trail both ends and begins in that regard. So following the stock of any certain company will give you clues as to company engagement, and what kind of overall decisions are being made to what effect.
Look at Fashion Magazines
To see current fashion, look at current fashion magazines. And then to see where those fashions came from, simply go back in time chronologically issue by issue. What this will help you see is how the reverse engineering process of fashion leads you to the ultimate question of what caused what. What change in the industry led to further developments? And then you can begin researching and finding statistical analyses of what was happening in that time frame, and match it with any separate number crunching you are doing.
Take a Class In Fashion
Another interesting way to see where the numerical side of fashion came from is by actually taking college courses in fashion. From that, you will get the historical context that may be helpful for you to understand the modern climate in the business world, this giving you the opportunity, once again, to match cause and effect over a holistic timeline.
Look Up AdWords Statistics For Fashion Keywords
And now to look at it from a statistical advertising perspective, you do not have to look any further than the numbers covered by AdWords statistics. From the inside of that system, you will be able to see what type of company was bidding for which types of phrases, and what kind of return and feedback they got from their advertising efforts.
Interview a Fashion Company Representative
A final way to see the hard data that comes from the fashion industry is by contacting and then interviewing a fashion company representative. If you talk to the right person, you will get really interesting insights about what sort of money goes into ideas and physical constructs, and then how much money comes out of it.