Blogging is about more than just writing some words and posting them online. You need to make sure that those words you spend time writing are found by people, and there are ways to make sure that your posts are more visible and easier to discover.
While there are numerous ways to create shareable and findable blogs, there are some key points that can make the ones you post more interesting. This won’t guarantee that they go viral, but it will make them something people enjoy reading, want to come back for, and share with their own friends.
A Title That Pulls Them In
Titles are everything in the online world, much the same as in newspapers. You want catchy headlines that make people need to read what you have to say. People love to read lists and they love to learn how to do things.
Your ‘How To’ articles do not always need to specifically have those words in the title. And article can be about ten steps to creating a successful business, rather than how to do so. Let people know what that article is going to do for them in the title.
The Correct Focus On SEO And Keywords
There is a lot that goes into SEO for a website and a blog. You need to research the right keywords and keyword phrases. You need to make sure that you are putting them in the right places, like the title, and the right amount of times.
Meta description is also important when it comes to useful SEO. This description is one of the main things that helps search engines find your posts. Remember, words matter!
Include Great Photos
Photos and videos help to show your story and give more to it. While not every story you want to tell will need photos, visuals also help to make your posts more shareable. A good photo can get your blog post shared on Pinterest.
You do not need to own your own photos, or even take them fresh. You can find royalty free photos online, you just might need to give credit where it is due if you use them.
Make Sure Your Content Is Key
On top of all of that, you need to make sure that all of your content is well researched. Share links to your sources. You want to prove that what you are saying is accurate information.
You also want to make sure that you are giving readers what they want. Do not just write about your own business or products though, as that will not keep them coming back for more. Instead, give them information that will lead them to your products or services, and finish the posts off with a call to action!