Web design is not rocket science, but it is definitely a specialty art. You have to understand a wide spectrum of information to produce a viable and workable product. There is more to a successful website design than simply filling in the blanks on a prefabricated template.
Take the time to rise above the lackadaisical efforts of other business owners, and build a website for the ages. Here is a quick introduction to a few of the most crucial design elements you’ll need included in your website to find notable success online.
Navigational design is important
It’s a near certainty that you’ve never come upon a website that has no navigational element. You have to design a way for web users to explore your content, and discover new information as they search.
Traditionally, a simple stationary navigation bar worked into your design layout is sufficient for users. Like this legal website shows, there’s no question how to get around their website. The stationary (or floating) navigation bar will help users know where they are and where they want to go.
Encourage communication through design
Enhanced communication is an exciting perk of advancing technology, and your business website has the potential to become a hub of information transfer for your organization. Design your website to gather information from passing users, current, and returning customers.
In addition to the standard “Contact Us” page on your website, add more variated pleas for communication to your design. Learn the application of a “call to action.” Using a compelling call to action is a great way to boost user engagement and gather more information in one shot.
Link into the outlet of social media
Social media is the internet’s hub for communication and gossip. You want your website to be a part of the party, so don’t forget to add social media sharing icons to your design.
Adding social media sharing icons in strategic locations across your website’s design will give your visitors the opportunity to share their interest in your organization with friends and family.
Design your content for mobile access
It cannot be stressed enough; mobile access to the internet is more popular today than that of the PC or laptop. People don’t check their emails after dinner anymore.
People check their email, Facebook, Twitter, Instagram, and a million other things several times per day from their handheld mobile devices. Your business website’s content should be easily viewable from the smaller screen of a mobile device for maximum efficiency.
Learn the value and application of SEO
Search engine optimization is just as it sounds. You learn to optimize your spot in the search engine results pages (or SERPs) by applying the concepts of SEO as you build your digital content.