Technology requires that all modern businesses come equipped with a subsequent business website. Your business isn’t reaching its full potential until you are working to harness the vast networking implications of a platform such as the internet.
Your business website is the first step to a ubiquitous marketing presence, but you’ll have to get the build right to draw heavy traffic. Read through this brief look at a few design techniques for your new business website, and get the most out of your web presence from the git-go.
Design to encourage communication
Your business website should be purposed to inform and engage passing web users. The best way to keep your digital audience present is to provide a useful platform from which to share. Give consumers the opportunity to share their thoughts and experiences regarding your products/services.
Use the information you gather to boost your digital marketing campaign, and make sure that no inquiry goes unanswered. Add a “Contact Us” page to your website design, but don’t stop there. Try adding a phone number and a shortened contact form to your homepage for simple inquiries.
Tell web users a little about your business
Your business website should contain a section where web users can learn a little inside information concerning your organization’s mission and goals. Add an “About Us” page to your website design, and fill it with useful information about your business.
Share a bit about some of the most influential professionals in your organization, and show viewers the experience and competence of your team. This legal website has created an exceptional example of a well-built “About Us” page.
Add social media sharing icons to your design
Adding social media to your website design is adding a new layer of communication and digital marketing to your website. Modern web surfers know exactly what to do with these highly familiarized sharing icons, and your business website will benefit from the small additions.
Place the social media sharing icons in strategic locations throughout the design of your business website for maximum impact. Your homepage, your blog posts, and your contact page are all excellent spots for sharing icons.
Mobile optimization is vital
Mobile access to the internet is more frequent than that of PCs and laptops, so it’s important to account for such a large portion of the online population in your website design. Always design for mobile optimization, so there’s no pinching and swiping involved in scanning the pages of your display.
Learn and integrate the concepts of SEO
Search engine optimization (or SEO) should be an intricate part of your website design. If you aren’t already familiar with the impact of SEO on the effectiveness of your digital content, then you should research the term immediately.