Foursquare is really gearing up to go big time in the next couple of months perhaps. The location-based social network is all over the news the past few days. Well, what can you expect? It’s closest rival, Gowalla is also up on its feet with new features and new platforms lately.
So, for Foursquare’s latest arsenal NYT’s Bits Blog is reporting that Foursquare is about to roll out a free analytics tool and dashboard in the coming weeks. This tool will allows business establishment owners to get a grasp of information about people who are visiting their business establishments. It will also help store owners in knowing certain demographics about their reglar customers as well as learn how they could make new customers become regular ones.
In addition, the new Foursquare tool will also allow business owners gather a range of real-time data about usage, the number of Foursquare users who have “checked in”, when these people arrived, male-to-female customer ratio as well as data about the times of day where there were more visitors in their establishments. If you’re running a business establishment, this information will be very useful for decision making.
Finally, the new feature will also include a staff page for each establishments wherein employees would be able to “socialize” with customers.
Of course, to protect user privacy, such feature will be in an opt-in, opt-out feature.