The combination of various marketing automation tools provides a comprehensive solution for marketing and sales in a business. These tools provide a high degree of automation and are highly effective in obtaining and moving leads through the sales cycle. However, the business has to make the optimum use of this technology to achieve the best results.
Marketing automation tools are able to automate largely many important tasks, which are quite labor intensive. The automation process usually comprises of building targeted lists, identifying quality leads, executing email-marketing campaigns, measuring behavior of leads, segmenting leads according to scores and activity, routing best leads to CRM, nurturing warm leads, and analyzing the marketing and sales performance along with ROI. [Read more…] about What Do Marketing Automation Tools Entail?
