It’s been a while since I last played this overly addictive game, but there is no denying that there are still people who are only starting to get hooked. Unsurprisingly, businesses will continue to ride this wave as long as it can bring them benefits. And Deustche Telekom is not exempt from this.
Earlier this month, the telecommunications giant teamed up with Rovio, the creators of Angry Birds, to promote their new services. In a Spanish town called Terrassa, they set up a real-life Angry Birds scene, complete with pigs, birds, bricks, and what-have-you. To top it off, this talented band provides a jazzed up version of the game’s theme. Never mind that the people who participated in the event were all invited to be there and paid (I assume). The whole thing still looks fun.
Some of you may be sick of the birds by now, but this video just might change your mind.
I wonder if this will set off a string of copycat events?