Search engines certainly revolutionized the web. Mobile devices, similarly, are also revolutionizing the search marketplace. Thinking this very important trend the guys from CellPhones.org created an extensive guide about mobile search. Here is why this segment matters according to them:
Mobile Search is an ever growing part of the larger search market. Last year, according to ComScore, more then 20 million people searched from a mobile device in the USA alone. That’s an increase of 68% from the year previous. This is a fraction of all cell phones in the United States, and as wireless internet speeds and smart handset penetration increase, so will the number of users using search from a Mobile device.
Check the full article if you want to know more about it. It includes tips to optimize for mobile search, how to advertise on it and so on.