Though there are millions of businesses run completely online, there is still a place in this world for the brick and mortar establishment. People still enjoy the physical act of shopping or going to a business to talk with a real human.
Running a traditional business that is open to the public takes forethought, and a welcoming layout is vital to your consumers’ comfort as they frequent your establishment. Here are a few key elements to creating a welcoming brick and mortar business for customers to enjoy.
A comfortable place to sit
It may not be your first thought, but people need a place to sit down sometimes. If you’re running a convenience store, it’s even appropriate to place a bench outside the front door. When you walk into a retail establishment, you should see a place to sit every once in a while.
People get tired when they’re walking around completing their daily errands. People also don’t like to stand and wait. A comfy chair is a welcomed element when there’s a long line ahead of your.
The little things are important
Just as a chair is important, there are other small things you can add around the floor of your business to make it a little more welcoming to consumers. Adding an ATM to your layout will grant customers the opportunity to access cash with ease.
People enjoy having a quick chance to grab some cash for later, and your ATM will be managed by the provider. It’s a simple addition to your business that could make a big impact with customers.
Lighting makes a difference
There are a few observations you should recognize when planning the lighting in your establishment. Lighting in your business is one of the most important factors of building a welcoming and copacetic atmosphere.
Harsh, bright lights can cause people to feel anxious or angry. You want soft lighting in your business, but make sure there’s enough light for consumers to see what they’re purchasing. Natural lighting is the best way to brighten up your space.
Don’t fill your business with clutter
You may think you have a lot to offer, but keep your business organized. Having a lot of clutter around your establishment will turn consumers off to the idea of spending any time hanging around your business. You want people to feel comfortable, so avoid creating claustrophobic situations.
Your employees are the key
Beyond any design element in your brick and mortar establishment, the employees you choose to interact with the public are the true key to success. If you have helpful, knowledgeable, and kind employees, the public will remember their interaction in a good light.