Upselling is what sets apart the good tech salespeople from the great ones. Why settle for a small sale when you could have a huge one? Selling computers is no exception.
Sometimes increasing what computer your customer buys from you is as simple as asking them if they would like to buy a more expensive model that you recommend. However, in addition to the most obvious method of upselling, also comes more subtle techniques.
So, how do you upsell your customers on the computer they purchase from you without overtly asking them to buy more? Read on to find out.
Have an ATM In Your Store
It doesn’t matter if your store accepts cash and credit cards. It’s still incredibly advantageous to have an ATM for the purpose of upselling. If you have a customer who pays with cash, which is their preferred method, and realizes they’d like to buy something else after they’ve used all their cash, an ATM is the perfect way to get them to buy more.
Many people prefer not to use credit cards because of the fees that they incur. An ATM in your store is the perfect opportunity for increasing a sale.
Set Team Goals
It helps if your staff comes together as a team and sets a sales goal. When all of you agree on a measurable and attainable number that you’d like to achieve together, then you can work together to make it happen.
Studies show that developing a plan for sales progress will produce better sales results. Train your staff on the right sales techniques that are proven to increase what computer a customer buys.
Above all, make sure that your staff is knowledgeable about computers and how they run. By having a firm understanding of the information of computer specs and their value, they’ll be much more appealing to customers. It’s important to note, however, that your team should come across to the customers as if they have their best interest in mind, not simply making a sale.
Identify What It Is Your Customer Needs
One of the keys to selling the ideal computer to your customers is knowing what they need before they do. It’s also important to keep in mind that not every customer you have is a potential upsell. Never try to push a higher model computer on a customer that they don’t actually have a need for.
Get to know who your clients are and what kind of computer would work best for their particular lifestyle. Taking a closer look can often offer insight into what kind of an upgrade or additional specs may be worth pitching to them.
However, trying to talk someone into a computer that isn’t worth their money or appropriate for their needs is risking irritating them. Never come off as the sleazy salesperson! Be someone that your customers can trust.