Are you on Pinterest yet? I remember when I first heard of the site some time last year. At that time, I was working on a project that required dealing a lot with images of delectable food. When my boss explained the concept of Pinterest, I was not overly excited, but I did sign up. Sad to say, I didn’t – and don’t – really spend a lot of time on there. One thing is for sure, though: whenever I log in to my account, time does tend to pass by because of those eye-catching images you see everywhere!
So Pinterest is the hottest thing in the online scene it seems. People have been dubbing it the hottest web site in 2012. Others have been calling it the hangout for women who love to look at shoes and clothes and hairstyles. There are men who do spend time on Pinterest looking and pinning at I don’t know what. Some people extol its usefulness. Others say it will die a quick death.
Whether you have made your mind up about Pinterest or not, you might be interested in taking a look at this infographic that MDG Advertising has created. ((Source: MDG Blog)) Obviously, there is an agenda on the part of the company somewhere, but hey, that is to be expected!
The infographic is titled “Pin it to win it”, and although I am unsure if this is truly the case, the infographic can serve as a guide to Pinterest. Especially if you are coming from a marketing point of view.
Some highlights:
- User breakdown – 13% male and 87% female. It’s not deliberately being sexist. Things just turned out that way.
- Most users range from 25 to 54 years of age.
- Pinterest is driving traffic to web sites more than all the other social networks. Yes, that includes Facebook.
And if you really want to make the most of Pinterest, make sure you pay attention to the bottom part of the guide to Pinterest. There you will see Pinterest lingo and how to make it work for you.
